(September 13, 2010) New York, NY – V Magazine, together with development company Other Edition launch V67 – The New York Issue on Apple’s iPad featuring Marc Jacobs and Lady Gaga.
V Magazine’s September issue for iPad includes the following features:
• Marc Jacobs Branded Content – featuring campaign images from the Marc Jacobs and the Marc by Marc Jacobs lines.
• Game Feature – An interactive fashion quiz feature throughout the iPad application testing users' fashion and culture knowledge. Players are scored and ranked in real-time.
• "Be On The Cover" Feature – An engaging creative outlet that allows users to customize their own V Magazine cover. Once an image is created, users are able to share this image via e-mail and Facebook.
• Multiple Hotspots – Hotspots help bring the magazine to life, turning a typically flat experience into an interactive and dynamic digital one.
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