NOWNESS premieres Technicolor Dreams, a film from director Lisa Paclet featuring DJ Mimi Xu created for the fifth edition of iconic Italian boutique Luisa Via Roma’s Firenze4Ever festival, which kicks off in Florence. The film showcases clothes from designers from five Mercedes-Benz Fashion Week cities: Sheguang Hu (Shanghai), Michael Sontag (Berlin), Maria Escoté (Madrid), Stine Riis (Stockholm) and Charlotte Ronson (New York).