With bold strokes and graphic silhouettes, artist-cum-photographer Roe Ethridge shoots story titled "Optical Allusions" for W Magazine January 2013. Giovanna Battaglia styles together labels such as Oscar de la Renta, Moschino, Gucci and Louis Vuitton on beauties Ava Smith and Bette Franke in high-contrast graphics with a floor to match that designers are harnessing art's power to challenge the eye.