After Ewan McGregor for 'Adventure' Davidoff, Justin Timberlake for Givenchy and Jude Law for Dior Homme, James Franco joins the latest ranks of celebs advertising male scents.It's ve-ery slick and deadpan, the black & white cinematography and deep voiceover are a million miles away from Franco's early beginnings on Freaks and Geeks. The track is a Brian Ferry cover of Slave to Love done by the uber fashionista Roisin Murphy.
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