Debuting on October 1st with the Fall/Winter 2010/11 men’s and women’s collections, Maison Martin Margiela opens its e-boutique Powered by YOOX Group. Accessible worldwide 24/7, www.maisonmartinmargiela.com will launch with a limited edition signature piece, exclusively available on its online flagship store.
Though all spaces inhabited by the Maison share common themes, no two are alike in form, theme or decoration. Expressing its creativity through recycling, transformation and reinterpretation, Maison Martin Margiela’s e-boutique is an X-ray of its original website. For once, positive turns into negative with black replacing white. It plays with computer language, processor codes and Internet communication, using MS DOS – the programming language - as its official font.
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