ASOS Christmas Holiday 2010 campaign shot by notable portrait, interiors, and fashion photographer and illustrator Todd Selby following the classic idea of individuals in their own personal space, in this case, “Model’s Own,” developed from Todd's own project, 'The Selby', a study of individuals photographed in their own personal spaces. This is ASOS's first ever advertising campaign.
The Selby began in June 2008 as a website where Todd posted photo shoots he did of his friends in their homes. Requests soon began to flood in from viewers all over the world who wanted their homes to be featured on the site.
Also, here’s an interview(he answers them in his own, unique, illustrative style) with Todd Selby about his latest collaboration with ASOS.
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