Essence, a New York graduate, began making handbags in early 2008 after learning how to operate a sewing machine for the second time since she was eight years old. Creating and then seeing her vision appear in its full physical aspect was something Essence had always been interested in. Initially, making handbags was something that started as a simple hobby but after several months of experimenting with different designs and styles, the results of her work was all the inspiration it took to turn this hobby into a potential career. Soon, Essence decided that she did not want to make bags just to make bags. She wanted there to be meaning behind the products she was making. There were designs that fit for different people who have different styles of dressing, creating line that catered to every female-from the conservative lady to the party girl. This objective led to the establishment of Shrug by Essence.
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