NOWNESS presents Ray of Light, a new atmospheric short from director Asa Mader featuring Estonian model Carmen Kass, currently showing as panoramic 35-meter holographic projections in the Piazza Strozzi in Florence during the sartorial summits Firenze4Ever and Pitti Immagine Uomo.
Known for his multi-dimensional fashion and cinematic narratives, including collaborations with Mikhail Baryshnikov, Lou Doillon and Lea Seydoux, Mader made the film as an exploration of one woman’s search for the source of light.
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