Alexa Chung and designer Henry Holland are to front Frock Me, a fashion show for Superbox Productions and Channel 4.
The 45-minute magazine programme will focus on fashion and music and feature interviews with fashion icons and celebrities. Each week, style scout Gemma Caimey will visit a different UK city and challenge members of the public to create an outfit based on a particular theme, culminating in a studio 'Frock Off'.
Executive producer Jules Wilson said: "This is a dream first commission for Superbox and we're very excited to have the most wanted duo in fashion fronting the series."T4 head Jules Oldroyd added: "This is the first time that T4 has commissioned a fashion show and our aspiration is that each week we will celebrate the whole spectrum of fashion and inspire our audience to have more fun with what they wear."
Frock Me will air for a seven-week run on T4 begins at 11am on Sunday, 5 October.
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