ASOS AFRICA just launched its winter range for US , its first collection since ASOS US launched.
ASOS Africa forms part of the Green Room, an online marketplace which brings together and highlights brands that promote people and the planet. ASOS Africa is produced in collaboration with Soko and several small communities in Africa, enabling underprivileged communities to establish sustainable businesses through their local craftsmanship. The new collection launches this week and takes on a sportier nuance in a patchwork of prints.
Showcasing 15 styles, the collection uses traditional African materials and exclusively designed kitenge fabrics to create printed paper bag skirts, wrap dresses, figure-hugging maxis, dungarees and skater skirts. Each piece comes packaged in its own kanga fabric pouch with a handmade coconut button fastening. Producers are based in Kenya, Tanzania and South Africa. Approximate price range of ASOS Africa is $39-$117.
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