Downtown – Director David Fincher films the advertisements for Calvin Klein’s “Downtown” fragrance of actress Rooney Mara in a moody, black and white. Jean-Baptiste Mondino shoots the print advertisements. The ad is about a woman who 'leads a lifestyle that is authentic and defies expectations,' explained Catherine Walsh, Senior Vice President
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Calvin Klein /
Film /
Fragrance /
Jean-Baptiste Mondino /
Rooney Mara
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