ASOS Africa Collection S/S 2013

ASOS Africa Summer '13 - This season offers up a heady mix of zingy chartreuse-and-monochrome designs on sleeveless shirts, sheer panel dresses and statement-making playsuits. The best bit? ASOS Africa is produced in collaboration with SOKO Kenya, allowing communities to establish sustainable business through local craftsmanship.

www.ASOS.com/US | www.ASOS.com/UK

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ASOS Black x Puma

For Autumn / Winter 2012, ASOS launches ASOS BLACK x PUMA, With a little creativity even the smallest corners of the world have no limits. In a major collaboration with Puma, fusing fashion and urban sport, the ASOS Black collection is re-worked in a fresh new way. Clean, cool, original - ASOS Black x Puma is a classic in the making. Check out the 45-piece collection of contemporary, modernized classics. Strong tailored designs with a timeless sporting heritage. Gilets and padded jackets to t-shirts and knitwear, all topped out by exclusive ASOS Black x Puma bags, hats and belts.

Teaming up with filmmaker Ben Newman, we travelled to Sao Paulo to document the lives of pioneering Brazilian graffiti collective, the Pixadores. Daring, challenging and original, their unique blend of cultural content and guerrilla street art is the perfect embodiment of ASOS BLACK x PUMA’s approach to modernised classics and innovative design.

www.asos.com/uk | www.asos.com/us | ww.puma.com

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Juno Temple In Asos Magazine October 2012 By Alex Sainsbury

The new October 2012 issue of ASOS Magazine featuring cover star, JUNO TEMPLE, the 23-year-old English actress was shot exclusively in West Hollywood by ASOS by photographer Alex Sainsbury. From period dramas to porn star biopics, 17-dollar Oscar dresses to luxury underwear, actress Juno Temple does things her way. Juno wears a House of Holland striped raglan dress and ASOS felt cap on the cover.

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Rita Ora in ASOS Magazine September 2012 by Tyrone Lebon

The new September 2012 issue of ASOS Magazine featuring cover star, RITA ORA, the 21-year-old British singer-songwriter was shot exclusively by Tyrone Lebon. Rita has already amassed three number one singles, is opening for Coldplay throughout this summer, and was a guest judge spot on The X Factor UK. Her debut album that drops on August 27th took 2 ½ years to record and is called O.R.A. which means “time” in her native Kosovo. Rita wears a bespoke bomber jacket designed by ASOS with ASOS patchwork shirt on the cover.

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ASOS BLACK: Spring/Summer 2012

This season, designer Lauren McCalmont solves every dress code dilemma with her new limited-edition ASOS BLACK women’s summer 2012 collection. Crafted at the ASOS in-house design studio, ASOS BLACK offers a capsule collection of premium occasionwear with a luxe, contemporary twist. Focus is on texture, with sculptural shapes, pleat-work embellished dresses, silk cut-work pieces and statement footwear and accessories.

“My signature is multi-layered prints, mixing graphic shapes with handwritten and painted elements,” says McCalmont. “The main focus for the collection was to make each dress individual. The references were ‘70’s graphic design and graffiti.”

www.ASOS.com/USA | www.ASOS.com/UK

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Mary Elizabeth Winstead in ASOS Magazine July 2012 by Jason Nocito

The new July 2012 issue of ASOS Magazine featuring cover star, Mary Elizabeth Winstead, the 27-year-old American actress was shot exclusively by photographer Jason Nocito for ASOS in Los Angeles. A working actress since the age of 14, the beautiful and talented Winstead will be starring alongside Dominic Cooper in the upcoming fantasy/action horror movie Abraham Lincoln: Vampire Hunter. She will also be in two other films later this year paired with Bill Murray, Charlie Sheen, Jason Schwartzman and Jessica Alba, Amy Poehler, Jane Lynch respectively. This year’s Sundance Film Festival named her as one of the stand-out stars. Mary Elizabeth wears an ASOS Petite exclusive gingham crop top on the cover

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Shailene Woodley in ASOS Magazine June 2012 by Jason Nocito

The new June 2012 issue of ASOS Magazine featuring cover star, Shailene Woodley, the 20-year-old Golden Globe nominated American actress was shot exclusively by photographer Jason Nocito for ASOS in Silver Lake, LA, CA. Shailene is best known for her breakthrough performance on the big screen in last year’s The Descendants and Shailene wears an ASOS denim shirt and ASOS mixed frame cat eye sunglasses on the cover 

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ASOS Salon: Spring/Summer 2012

The new ASOS Salon collection has officially launched on ASOS.com!  Taking inspiration from vintage style, ASOS Salon features beautiful appliqué finishes, feminine floral shapes and a palette of sugary, ice-cream shades shot through with bold pops of neon color. ASOS Salon offers a covetable capsule collection of occasion-wear pieces with a ladylike aesthetic.

16 women’s apparel and shoe styles that retail from $78.28 - $260.93 (£45 - £150) are now available at ASOS.com:

www.ASOS.com/USA | www.ASOS.com/UK

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