AD CAMPAIGN: Chloé Spring/Summer 2013: Caroline Brasch Nielsen, Rosie Tapner, Tilda Lindstam & Nadja Bender by Glen Luchford

The house's 60th anniversary collection is full of airy fabrics, ruffles, clean and minimal pieces, worn by models; Caroline Brasch Nielsen, Rosie Tapner, Tilda Lindstam & Nadja Bender. The spring/summer campaign for Chloé sees the quarto relaxing with each others company with photography by Glen Luchford.

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Ad Campaign: Chloé S/S 2012: Karmen Pedaru & Kate King by Glen Luchford

Clare Waight Keller debuted her first Spring collection for Chloé showed a superbly light hand, flowy silhouettes in a soft colour palette. pleated pieces. The stunning, minimalistic advertising campaign is fronted by Karmen Pedaru & Kate King wearing the key pleated pieces from the collection and shot by Glen Luchford.

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Chloé F/W 11.12: Zuzanna Bijoch, Malgosia Bela, Arizona Muse and Sigred Agren by David Sims

Chloé fall/winter collection stepped into new territories, casual 70's styling of soft and loose silhouettes with introduction in snakeskin and bolder colours, broken out from designer Hannah MacGibbon simplicity. Captured by David Sims in forrest setting with the snakeskin on show, in light and airy shots of Zuzanna Bijoch, Sigred Agren, Malgosia Bela and Arizona Muse

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Janie Taylor in The Block Magazine Spring/Summer 2011

Months ago we showed you Fashion House Chloé X the New York City Ballet presented by NOWNESS,  a short film by director Bon Duke featuring prima ballerina Janie Taylor, one of the world’s finest pointe performers (whose haunting beauty has been likened to a Hitchcockian Grace Kelly) enlisted choreographer and fellow New York City Ballet principal dancer Justin Peck to breathe life into Hannah MacGibbon’s ballerina-inspired Chloé’s Etheral Collection. 

As Mentioned the film is part of a fashion shoot for Canada’s The Block Magazine Spring/Summer 2011, and here are the results photographed by Bon Duke and styled by creative director James Worthington DeMolet. The action shots bring softness and beauty of the collection to life, alongside showing that the fashionable garments has a practicability element to them and not just a show of state.

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Fashion House Chloé X the New York City Ballet

Janie Taylor for Chloé on Nowness.com. 

 Prima Ballerina Janie Taylor Models Chloé’s Etheral Collection, a short film by director Bon Duke featuring New York City Ballet principal Janie Taylor as she road tests Chloé’s dance-inspired spring/summer 2011 collection with choreographer and corps de ballet member Justin Peck, as part of a fashion shoot for Canada’s The Block Magazine, the film was styled by creative director James Worthington DeMolet.

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Chloe: Full Ad Campaign Spring/Summer 2011

Iselin Steiro & Malgosia Bela by David Sims

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Chloé: Ad Campaign Spring/Summer 2011

Iselin Steiro & Malgosia Bela by David Sims

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Chloe F/W 10.11 : Raquel Zimmermann

Shot by duo Inez and Vinoodh

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