AD CAMPAIGN: Emilio Pucci Spring/Summer 2013: Amber Valletta by Mert & Marcus

American supermodel and actress Amber Valletta appears in Italian luxury brand Emilio Pucci's spring 2013 campaign. Shot at the luxurious Villa d'Este in Rome, photographers Mert Alas and Marcus Piggott use the fountain as the the backdrop as Valletta wears signature prints, gowns and evening wear.

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Ad Campaign: Emilio Pucci F/W 12.13: Amber Valletta By Mert Alas & Marcus Piggott

The Italian luxury brand Emilio Pucci debut its first ad campaign in fittingly set at the Palazzo Pucci and features supermodel turn actress Amber Valletta shot by photography duo Mert Alas and Marcus Piggott. Wearing unbridled prints and sultry, glam dresses while on a chaise longue donning red lips & wavy locks.

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Psst... Is this the real reason why Matthew Williamson left Pucci?

Yesterday, Matthew Williamson waved goodbye to Pucci for the final time (pictured, above) - more on that later. After presenting his last collection for the Florentine label, Williamson will be hanging up his boots leaving Peter Dundas to take over his role as artistic director.

However, after reading Imogen Fox's piece in the Guardian yesterday, I wonder whether there is more to this story than the official line that Williamson leaving to focus on his namesake label.

"Recently there have been criticisms that the label was starting to look more like the designer's signature line," she writes.

Pucci bosses are also rumoured to have been unhappy over Williamson's multitasking and travelling, particularly as he expands his label out in the U.S.

"In a recent interview, Laudomia Pucci, daughter of the company's founder, Emilio, stated how important it is that Dundas will be based in Florence. He has a strong print background and although he is currently collaborating with a Parisian furrier, he will no doubt have fewer distractions than Williamson," she added.

Stay tuned for our coverage from the Pucci S/S 2009 show - coming up!

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Peter Dundas At Pucci

EMILIO PUCCI has this morning confirmed what has long since been rumoured: that Matthew Williamson will leave the label when his three year contract expires next month, to be replaced by former Emanuel Ungaro designer Peter Dundas.

After three years as Pucci's artistic director, Williamson is reportedly been keen to free up his time to spend building his burgeoning own label; as such, Dundas - who has had plenty of practice with the zizzy colour palettes for which Pucci is famed via stints at equally-flamboyant labels Christian Lacroix and Roberto Cavalli - will step into the breach as of October 1.

"Peter Dundas, who is one of the most promising designers of his generation, possesses a creative talent and personality that fit with Pucci's spirit and with its colourful and modern identity," Pucci said in a statement.

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Is it the end of the road at Pucci for Matthew Williamson?

Is the end in sight for the creative partnership between Pucci and Matthew Williamson? That is the word on the grapevine today, that after three years at the label, Emilio Pucci is on the hunt for Williamson's successor.

According to WWD, Pucci has already begun approaching some design assistants to take over the reins of Williamson, who will open his first U.S. store under his signature brand next year.
"I am very excited to be opening my own store in New York," Williamson said earlier this month. "Each store is a very personal design opportunity to express my brand and I am really looking forward to working on this and making the store a reality over the coming months."

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