Ad Campaign: Gucci F/W 13.14: Abbey Lee Kershaw by Mert & Marcus

A dark-haired Abbey Lee Kershaw poses in dark, romantic and glamorous attire for the Gucci advertising campaign with photography duo Mert and Marcus shooting the campaign in a dark studio setting giving a vampy/gothic feel.

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Film: 'La Passione' by James Franco & Gucci

Inspired by the 1928 silent film by Carl Theodor Dreyer, The Passion of Joan of Arc, James Franco has teamed up with Gucci to create this 15 minute film entitled "La Passione" in a modern-day mash-up with high fashion and drama. Cast: Man: James Franco, Woman: Natalia Bonifacci, Angel: Taylor Bagley, Gentleman: Vince Jolivette, Demons: Atl Twins, Torturer: Christian Patrick

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AD CAMPAIGN: Gucci Spring/Summer 2013: Karmen Pedaru & Anja Rubik by Mert & Marcus

Karmen Pedaru and Anja Rubik pose against a cool hue grey background for Gucci’s Spring 2013 Campaign, shot by photography duo Mert & Marcus. In minimalism 90′s vibe feel, the girls are joined by French male model Clément Chabernaud wearing glamorous, seventies-inspired collection of tunics, flounces, and solid brights.

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Ad Campaign: Gucci Resort 2013: Joan Smalls, Karmen Pedaru, Baptiste Radufe & Janis Ancens by Mert and Marcus

Baptiste Radufe, Janis Ancens, Joan Smalls & Karmen Pedaru  have a get together in a glamorous poolside garden party for Gucci resort 2013 ad campaign. Mert Alas and Marcus Piggott photograph the pastel collection of elegant, simplistic and sophisticated separates.

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Ad Campaign: Gucci F/W 12.13: Nadja Bender & Karmen Pedaru by Mert Alas & Marcus Piggott

The Gucci fall 2012 campaign is gothic glam in a luxury filled set, with Danish model Nadja Bender accompanied by German born Lenz Von Johnston and Estonian beauty Karmen Pedaru, whom all look like lounging vampires. Dressed to the nines in chiffon tops, luxe leather pants and elegant evening gowns and suits, the dramatic glamorous outfits are shot by photography duo Mert Alas and Marcus Piggott.

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Gucci High Heels and Handbags Transform into Automotive Icon

NOWNESS.com premieres a short that fuses two power houses of Italian design, Gucci and Fiat, with a playful twist. Debut director Chris Sweeney’s Charlie and the Chocolate Factory-inspired fashion short for the new Fiat 500 by Gucci brings the fashion-forward car to life in a completely unexpected way. 

Fiat 500 by Gucci on Nowness.com.

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Ad Campaign: Gucci S/S 2012: Abbey Lee Kershaw & Karmen Pedaru by Mert & Marcus

Paying homage to the 20's in a very modern way, and seen clearly in the glamourous and gold ad campaign. Fronted by Abbey Lee Kershaw & Karmen Pedaru in slicked back hair, and dark smokey eyes alongside Greg Nawrat. Wearing metallic accent detailed inspired by art deco shown via boxy, tailored jackets, drop-waist dresses decorated with fringe, shot by Mert & Marcus.

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Gucci F/W 11.12: Sigrid Argen, Abbey Lee, Joan Smalls, Emily Baker, Lenz Von Johnston, Anthon Wellsjo & Duco Ferwerda

Frida Giannini for Gucci’s 90th anniversary, showing of 70s influences that sang with wonderful colour mixes and the glossy confidence bought by the ultimate in luxe fabrications. Sigrid Argen, Abbey Lee, Joan Smalls, Emily Baker, Lenz Von Johnston, Anthon Wellsjo & Duco Ferwerda are the ensembled cast in the this glossy sophisticated 70s gang in the dark cinematic shots by Mert and Marcus

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