Ad Campaign Spring/Summer 2013: Hervé Léger by Max Azria: Samantha Gradoville by Chad Pitman

Chad Pitman photographs the spring/summer 2013 ad campaign for Hervé Léger by Max Azria, featuring model Samantha Gradoville wearing signature body-con dresses detailed with embroidery, patchwork and appliqué, styled by Bcbgmaxazriagroup’s Chief Creative Officer, Lubov Azria.

www.herveleger.com

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Ad Campaign: Herve Leger S/S 2012: Fatima Siad by Camilla Akrans

The stunning beauty who appeared on America’s Next Top Model Fatima Siad (she didn't win and has become the most successful contestant) landed the Spring/Summer 2012 campaign for Herve Leger. Photographed by Camilla Akrans, wearing a braided, body-conscious cutout dress with a horse in the background.

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Hervé Léger by Max Azria: Spring/Summer 2012

For Spring 2012, Hervé Léger by Max Azria presented signature sexy styles, body-conscious silhouettes, with a modern twist of textural details and futuristic, tribal accents. New textures; weaving, braiding, and fringe on the classic bandage dresses with fluttery hemlines and intricate cut-outs in, white, black and metals gold, silver and rose.

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Hervé Léger by Max Azria: Ad Campaign Spring/Summer 2011

Olga Sherer by Camilla Akrans, going all romantic with Spring/Summer 2011 campaign, a combination between romance reflected by the tender colours of the collection and the architecture, makes the Herve Leger clothing soft, luxurious and tactile.

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In Video: Herve Leger F/W 10.11

Go Here to see Tara Gill by Camilla Akrans in Print.

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Hervé Léger by Max Azria F/W 10.11

 

Tara Gill by Camilla Akrans

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The Hervé Léger revival

Eva Longoria, Keira Knightly & Brittany Murphy

In the late 80s, designer Hervé Léger debuted his bandage dress, a body-hugging, super-fitted frock made of bandage-like lycra material that hugged curves like a second skin. It was an instant hit, with celebrities everywhere flaunting their toned bodies in the statement dresses. Iman even wore one to marry David Bowie.
Fast forward a few years, and though the Léger legacy continued with the odd outing (think Sandra Bullock's 'makeover moment' in Miss Congeniality) the dress all but disappeared from the red carpet. That was until the fashion world got wind of the fact Max Azria was going to relaunch the label in the midst of the bodycon revival. Since then, the Hervé Léger bandage dress has again become a red carpet favourite

Amanda Bynes, Michelle Ryan & Victoria Beckham

Eva Amurri, Lindsay Lohan & Giesle Bundchen

Jaime King, Joss Stone & Kate beckinsale
Jessica Simpson & Emily Blunt

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Bebe brings Hervé Léger to the High Street

It was only a matter of time Bebe would fall in love with the body conscious Herve Leger masterpieces and replicate them for their sluttier fan base.

Note: girls who wear Herve dresses look hot. If you can't go for the original, it will be obvious. The cheapness will shine through - as will Bebe's unflattering garment production.

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