AD CAMPAIGN: Lane Crawford Spring/Summer 2013: Ming Xi by Nick Knight

"Spring Summer 2013 is a brave new world, and Lane Crawford is confronting it with a boundary-busting campaign. For the second time, Lane Crawford has chosen to work with pioneering photographer Nick Knight, to continue their collaborative journey of exploring the unconventional possibilities within powerful fashion imagery.

In an unprecedented move, Knight has given Lane Crawford’s latest campaign the 3D scan treatment, coupled with motion capture that sees this season’s campaign girl Ming Xi rendered and animated in a way we’ve never seen before. The campaign strives not for conventional reality but marches bravely towards the future."

www.lanecrawford.com

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Ad Campaign: Lane Crawford F/W 12.13: Ming Xi, Wang Xiao & Xiao Wen by Nick Knight

Photographer Nick Knight creates surreal imagery for Lane Crawford's fall 2012 advertisement, it stars a stunning all Chinese cast featuring Ming Xi, Wang Xiao and Xiao Wen Ju. Styled by W‘s style director Edward Enninful, the clothes are mostly from Haider Ackermann, Givenchy, Lanvin, Balenciaga, Celine and Alexander McQueen. The imagery are very reminiscent to the work by French artist Marcel Duchamp, whom is most often associated with the Dadaist and Surrealist art movements. Hair: Sam McKnight, Make-up: Val Garland, Art Direction: Christopher Simmonds, Set Design: Andrew Tomlinson

www.lanecrawford.com | www.nickknight.com

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Ad Campaign: Lane Crawford S/S 2012: Sui He, Chen Ran & Li Bing Bing by Mert & Marcus

 

Lane Crawford brought together three of China’s most sought-after faces for “The Pinnacle of Style” which features established model-of-the-moment Sui He, the latest Chinese “it” girl Chen Ran, and Chinese actress Li Bing Bing, shot by the photography duo Mert Alas and Marcus Piggott. Wearing all top labels such as McQueen, Lanvin, Alexander Wang, Celine, Haider Ackermann, Prabal Gurung and many more

 

NOWNESS.com goes behind-the-scenes of Asia’s Leading Luxury Retailer Lane Crawford’s Spring 2012 campaign with a poetic animation from photographic duo Mert and Marcus who work with dream team of stylist Panos Yiapanis, make-up artist Charlotte Tilbury and hairstylist Paul Hanlon to create an empowering vision of the modern Chinese woman. Behind the scene photography: Laurent Segretier. 

Lane Crawford: High Style on Nowness.com. / www.lanecrawford.com

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