Ad Campaign: Maison Martin Margiela x H&M by Sam Taylor-Johnson

The campaign for the capsule collection that Maison Martin Margiela has designed for H&M, shot in Paris by Sam Taylor-Johnson, with Markus Kiersztan as the campaign creative director. The images are minimalist, chic, refined play with a new approach to urban reality. Will hit 230 stores around the world 7 online on 15th November.

www.hm.com

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Maison Martin Margiela opens its e-boutique

 

Debuting on October 1^st with the Fall/Winter 2010/11 men’s and women’s collections, Maison Martin Margiela opens its e-boutique Powered by YOOX Group. Accessible worldwide 24/7, www.maisonmartinmargiela.com will launch with a limited edition signature piece, exclusively available on its online flagship store.

Though all spaces inhabited by the Maison share common themes, no two are alike in form, theme or decoration. Expressing its creativity through recycling, transformation and reinterpretation, Maison Martin Margiela’s e-boutique is an X-ray of its original website. For once, positive turns into negative with black replacing white. It plays with computer language, processor codes and Internet communication, using MS DOS – the programming language - as its official font.

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Paris Fashion Week A/W 2008-9: Maison Martin Margiela

Martin Margiela's show yesterday evening followed on from his last collection with draping jersey and built-up shoulders but the Americana t-shirts and distressed denim were gone a replaced by cobwebby knits, leopard print and brocade and fur. He seemed to be taking clichés of sexy dressing and turning them on their head in his own inimitable way.

I have to admit the one-legged brocade trousers mystified me but there are some great pieces lurking in there. I love the zipped mini, especially with the thigh high rubber boots and even though they're pretty extreme I'm sure we'll be seeing watered down version's of Margiela's raised shoulders soon.

www.maisonmartinmargiela.com

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