Jeneil Williams in The Gentlewoman Magazine Spring 2013 by Roe Ethridge

The V - 'The two straight lines that come together to create the V are fashion's most dramatic. Model Jeneil Williams show how it works, whether front, back or upside down.' Roe Ethridge shoots the Jamacian beauty in pieces of a select few by Gucci, Valentino, Dior, Calvin Klein, styled together by Marie Chaix for the spring issue of The Gentlewoman Magazine.

www.thegentlewoman.com

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Bette Franke & Ava Smith in W Magazine January 2013 by Roe Ethridge

With bold strokes and graphic silhouettes, artist-cum-photographer Roe Ethridge shoots story titled "Optical Allusions" for W Magazine January 2013. Giovanna Battaglia styles together labels such as Oscar de la Renta, Moschino, Gucci and Louis Vuitton on beauties Ava Smith and Bette Franke in high-contrast graphics with a floor to match that designers are harnessing art's power to challenge the eye.

www.wmagazine.com

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Acne Paper x Roe Ethridge featuring Karlie Kloss at Nowness

Photographer Roe Ethridge teams up with Missouri-born model Karlie Kloss to merge the charm of Breakfast at Tiffany’s with the attitude of Working Girl in this Acne Paper preview. Shooting in vintage black and white, Ethridge channels modernist greats such as Cecil Beaton and Helmut Newton to put a contemporary, downtown spin on couture and cocktails.

Acne Paper x Roe Ethridge at Nowness.com.

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Ad Campaign: Pringle of Scotland: F/W 12.13: Jake Shortall & Alison Nix by Roe Ethridge

Heritage knitwear brand Pringle of Scotland fall campaign changes things up features portrait style shots of models Jake Shortall and Alison Nix. Alongside more risqué, dark images photographed by Roe Ethridge. 

www.pringlescotland.com

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