Staji Fashion: Heaven on Earth 2011 By Tanja Stadler

STAJI is presenting its new all-white collection HEAVEN ON EARTH. 

Conceiving this collection, STAJI mastermind Tanja Stadler had lots of inspiration 

going on as she is convinced that the world is about to undergo a lot of changes soon,changes that will not only affect the economy but our way of living and enjoying.

Tanja's way of looking at things encompasses a thorough study of different cultures and ancient knowledge. She's convinced that humankind is about to develop in way that will be very positive and exciting. "Everything's connected" isn't just a recent scientific discovery to her - it's something she has experienced and believes in. 

Consequently, STAJI's collections are about individuality, about truly expressing yourself, and honestly being yourself. You also can't pigeonhole STAJI designs into categories like casual, smart or evening: Tanja's pieces can be individually combined to fit any purpose you may have in mind.

The key pieces of the HEAVEN ON EARTH collection are slinky dresses with asymmetrical shapes easy to combine or arrange. Tanja has always enjoyed the fact that her collections allow for amazing layer looks offering lots of options to create your own individual look all by yourself.

Photographer: York Hovest | Film: Christian Felder

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Staji Fashion: The Coming Avalon 2011 By Tanja Stadler

Staji established itself in the international fashion scene as an avantgarde brand truly focusing on a woman's individuality.Staji is completely different to any other existing brands, Staji's collections are produced by a highly specialized women-run handicraft business in southern Germany.

Staji is decidedly contrary to cheaply made products neglecting quality, especially when the production process is using up the health of underpaid labour force in the third world.

Staji, already famous for the unbelievably simple sexyness a woman can radiate with its collections, happened to meet Anton Leather in summer 2010.

Anton Leather embodies the spirit of Rock n´Roll and is specialised in handmade leather jackets, becoming a big name in Los Angeles and beyond by designing a vast variety of jackets for the likes of Lenny Kravitz, Sting, Aerosmith, P. Diddy, Alicia Keys or Beyoncé, to name but a few.

Staji and Anton share a common language when it comes to spirit, distribution and customer:

Everybody is someone special and should be treated as such.

Staji and Anton will go "on tour" like a rock'n'roll band, visiting customers in different cities:

Your chance to get both your life styled in the very sense of the word as well as a customized and handmade leather jacket.

Staji and Anton are very proud to also share and intensely care about a true spirit of production fueled with love for craftsmanship, design, customer, and garment: 

Anton uses no label, signing every jacket himself just like a piece of art..

STAJI . FASHION . THE COMING AVALON 2011 by Tanja Stadler from Staji by Tanja Stadler on Vimeo.

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