ASOS Magazine September 2011: Florrie & iPad Launch‏

ASOS expands its publishing efforts onto the iPad platform, seamlessly integrating editorial, entertainment and shopping, the UK’s largest independent online fashion and beauty retailer, announces the launch of its first iPad application giving free access to the ASOS magazine globally―scheduled for 5th August 2011.

Coinciding with the re-designed September issue of ASOS magazine, the app offers free access to the publication’s editorial content, enabling the reader full shopping capability, 360-degree product views and exclusive rich media content like behind-the-scenes video and music. The ASOS September cover features rising star Florrie, an English female drummer, model, singer and songwriter.

Developed in-house, the app offers seamless integration of free editorial, entertainment and shopping and will be marketed through all ASOS channels to its global customer base of 15 million users.

“This is not just a version of the print edition, or web content, but refreshingly it delivers unique and compelling tablet-based experiences all of its own and is free to download. We’re also working on additional mobile developments in the next few months, resulting in Android and PlayBook versions in time for the Christmas market and menswear focused tip-ons. ASOS is opening its doors to global brands to benefit from the same seamless experience.” Nick Robertson, CEO, ASOS

“Our September issue redesign offers a new look and feel that’s in-sync with ASOS.com and all its channels. We have downsized slightly and now include collectable art posters and inserts, including regular newspaper-style pullouts dedicated to menswear. Inside, there’s more style advice from ASOS, bloggers, writers, musicians, new faces and real girls than ever before, and we continue to champion new talent by featuring up and coming stars such as Florrie, Mickey Sumner, Jazmine Rocks and many more.” Melissa Dick, Head of Editorial, ASOS

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Nylon Magazine launch iPad app

The new NYLON iPAD App has launched, creating a virtual book that readers can “flip” through while enjoying expanded content throughout it’s pages. Each virtual issue will include all the editorial from the print version, while also offering exclusive video interviews, behind-the-scenes footage from photo shoots, short films, MP3s, movie clips and more that immediately bring to life our fashion, beauty, music, and lifestyle coverage.  
GET IT BY CLICKING HERE!

As the leading publication within the youth culture category, NYLON is continuously creating new ways to engage our audience of savvy, trendsetting readers. Now our readers will have immediate access to each issue and the ability to engage immediately with our signature digital content, all from one place.

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V Magazine & Marc Jacobs launch iPad app‏

V Magazine launches first Apple iPad application exclusively with Marc Jacobs

(September 13, 2010) New York, NY – V Magazine, together with development company Other Edition launch V67 – The New York Issue on Apple’s iPad featuring Marc Jacobs and Lady Gaga.

V Magazine’s September issue for iPad includes the following features:

•         Marc Jacobs Branded Content – featuring campaign images from the Marc Jacobs and the Marc by Marc Jacobs lines.

•         Game Feature – An interactive fashion quiz feature throughout the iPad application testing users' fashion and culture knowledge. Players are scored and ranked in real-time.

•         "Be On The Cover" Feature – An engaging creative outlet that allows users to customize their own V Magazine cover. Once an image is created, users are able to share this image via e-mail and Facebook.

•         Multiple Hotspots – Hotspots help bring the magazine to life, turning a typically flat experience into an interactive and dynamic digital one.

Full Story

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