8 of the world's fashion brands join forces for Japan

WE LOVE JAPAN

Yoox.com has united 8 international fashion brands together to show solidarity for Japan: Ann Demeulemeester, Antonio Marras, Dsquared2, Kitsuné, Maison Martin Margiela, Marni Moschino and Y-3have each created unique one-off designs for a special T-shirt collection that will be sold exclusively on yoox.com. All proceeds from the sale of the shirts will go to the International Federation of Red Cross and Red Crescent Societies (IFRC) for the earthquake and tsunami relief efforts in Japan.

Revolving around the motif “We Love Japan”, each brand’s interpretation is quirky and unique in its own way, while sending the message of unity towards Japan in this time of adversity.

The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world’s largest humanitarian network and is currently working to provide support to the Japanese population in a moment of environmental and social distress.

The “We Love Japan” T-shirts are part of the YOOX4Love series in which the far-reaching potential of the Internet is utilized to promote creative initiatives supporting international non-profit organizations.

The 8 special edition tees will be available exclusively on yoox.com at the beginning of April.

For the online publication:

YOOX.COM HOMEPAGE

http://www.yoox.com/home.asp?tp=9378

"WE LOVE JAPAN" AREA

http://www.yoox.com/special-editions/department/gender/X/dept/specialeditions/tp/25788

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Waris Loves You.DIRTY.

DIRTY.

The first collection from Waris Ahluwalia: waris loves you., exclusively for yoox.com

Celebrate Valentine’s Day with DIRTY., a lifestyle capsule collection from the new waris loves you. line, exclusively for yoox.com, online starting this February 2011.

Featuring mugs, totes, beach towels, panties, and boxer shorts in clean, easy silhouettes, as well as silver pendants and earrings, each piece in the DIRTY. collection is part social message, part risqué with coyly printed phrases such as “YES” “MORE” and “NOW.

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Albertina Marzotto 25 Years in the Wardrobe

In an online debut sure to entice fashion fiends the world over, Countess Albertina Marzotto, the glamorous icon of Milanese style will bring a selection of her favorite vintage pieces to yoox.com starting from today. Culled from her vast and legendary personal collection, these items - more then 200 one-of-a-kind pieces - celebrate a quarter century of fashion’s greatest hits, as edited and worn by one of its most sophisticated participants.

Augmented by archival materials and an exclusive video interview, “25 years in the Wardrobe of an Italian Countess” is a captivating journey through the style history of a self-proclaimed “fashion addict”.

From the classic elegance of Chanel and Gucci, to the sublime tailoring of Gianfranco Ferrè and Valentino, to the avant garde innovation of Helmut Lang and Comme des Garçons, to the relaxed bohemian whimsy of Dries van Noten and Marni, “25 years in the Wardrobe of an Italian Countess” represents the multi-faceted and eclectic interests of a woman renowned for her consummate taste.

For fashion lovers, collectors and insiders, Albertina Marzotto’s personal vintage collection is a stunning trove of wardrobe treasures, available on yoox.com.

ALBERTINA MARZOTTO ON YOOX.COM:

http://www1.yoox.com/searchresult.asp/dept/albertinamarzotto/tskay/B84CE7A2/ipp/40/gender/D/abt/yooxmas10

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