Calvin Klein Underwear Fall Winter 2010.11
Model: Zoe Saldana
Photographer: Mikael Jansson
The Fall 2010 Calvin Klein Underwear campaign was shot by renowned fashion photographer Mikael Jansson in New York City. The Fall 2010 media campaign will be comprised of a strategic mix of print, digital, and outdoor advertising timed to coincide with October 2010 magazine issues.
“We are excited to have Zoe Saldana as the face of Calvin Klein Underwear, and Calvin Klein Envy, our new product launch,” said Bob Mazzoli, Chief Creative Officer of Calvin Klein Underwear. “Zoe brings the campaign to life, and her universal appeal will enable us to continue to expand our dialogue with our consumers worldwide.”
“Calvin Klein has always put forth such beautifully executed campaigns,” said Ms. Saldana. “It’s very exciting for me to be associated with such an iconic, globally recognized brand like Calvin Klein Underwear.”
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